Let us help you plan the new normal for Hotel Operations to recover the paused revenue due to the impact of Covid-19 crisis on hospitality and tourism, once the Government and Health Services gives a go ahead, that’s time to stand back on our own feet with a new route towards growth. Even during the lockdown, it’s the best time to interact with your past and active clientele, and stay connected with your targeted audiences by enacting practical & information sharing content. Below is how, the new normal of your hotel/resort’s re-operational could be advantageous.
Keep the hotel/resort’s safety protocols on place
In all this time, the very most important thing your guest would be looking at is the hygiene measures your hotel/resort has implemented to ensure that they are safe to visit. Make sure all measures are in easy to understand manner and is conveyed to your audience at the right time while they are planning to book your resort. Keep your safety checklist updated at all the places where you expect booking queries to come in.
Optimise your expenses
According to studies and reports, it would take at least 4 months for demand for travel and tourism to rise back after unlocking operations and further few more months for RevPAR and ADR to recover and so it is very important now more then ever to keep a strict tap on the expenses. Come up with a practical forecast of the revenue management of your hotel/resort for the coming months and reduce down all the non-essential spending, new hiring and re-strategise vacations and operational hours if needed.
Don’t go too low with your rates
It’s the right time to attract clients by offering deals, but remember going too low with the rates could land up damaging the brand’s value. Competitive rate parity with better inclusions, flexible policies and highest assurance of guest safety and hygiene should be best policy to let your queries turn into conversions.
Market your hotel in the right direction
Lets not keep spending money and time promoting the hotel, focus on your activities, and strategise your campaigns that has the potential to bring in the highest ROI through proper analysis of marketing and PR for your hotel/resort. Rely majorly on digital campaigns promoting to the audiences you wish to target and keep a daily tap on real time reports of the spends & performances. You may also like to read: Top 5 Essential Marketing Mantras For Hotels.
Provide a flexible cancellation and payment policy
The new normal of 2020 is all type of businesses is patience and flexibility. Provide an affordable policy for cancellation and payment to your guest once they book.
Reduce reliance on OTAs
Being an active hotelier, you might truly agree that OTAs are not always a friendly asset for a hotel and you need to do everything to increase direct sales for your hotel through whichever mantra suits your business margins. Make sure the rates for your resort on all OTAs are relevant enough and also try providing better offers and deals to your direct channels of bookings.
Create – Convey – Communicate – Repeat
Being an active hotelier, you might truly agree that OTAs are not always a friendly asset for a hotel and you need to do everything to increase direct sales for your hotel through whichever mantra suits your business margins. Make sure the rates for your resort on all OTAs are relevant enough and also try providing better offers and deals to your direct channels of bookings.On a contrary, activities of Brand Awareness to be on always or at least after constant intervals. Communicate with your audience; intend to sell experiences and not just rooms. A constant process of marketing and communications would surely enable reliability in the mindset of your targeted audience.
A positive attitude with the right intent and smart planning would surely enable to overcome this obstacle, The road ahead is going to be long and difficult. You need everything to work in your favour, so tighten your belts and be ready with a plan to action.