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Author: Zuper Hotels & Resorts Date: 19 September 2024
A pertinent hotel sales growth strategy is typically curated to increase the facility’s revenue and reservations. This could involve identifying target markets, setting sales goals, and developing a plan to meet those goals. Zuper is a leading hotel management company providing Sales & marketing services that helps boost your property’s profitability depending on your hotel’s current situation, needs, and capacity to offer additional packages, upgrades, ads, and more alongside the art of selling and making profits.
A good sales strategy entails far more than pushing a product or service. It's about creating a comprehensive plan to help you and your sales team share goals and optimize your sales process. It should help you understand your audience, make genuine connections, foster customer loyalty and increase sales.
Below, are few steps how one can grow sales:
Digital Marketing to increase sales
With most hotel bookings and information now obtained online, a strong digital presence is crucial for success. Research shows 75% of hotel reservations occur online, starting with a search engine. To attract and retain customers, your hotel's website must be engaging and optimized for reservations.
Zuper, a leading sales and marketing company in Mumbai, can enhance your online visibility. Effective social media marketing on platforms like Facebook and Instagram can showcase your hotel's amenities, offer exclusive deals, and encourage direct bookings. Use high-quality content to highlight your services, engage with followers, and respond to comments.
Additionally, partnering with influencers can amplify your message by showcasing your hotel through sponsored content, reaching a targeted audience and creating a compelling first-hand experience.
Online Travel Agencies
Synchronise hotel reservations across various property management systems and online travel agencies to maximize stay and have a continuous stream of guests. When you connect your rooms to a wider audience, there are increased chances of visibility, and you tend to engage with more potential customers, thus augmenting hotel occupancy and, subsequently, revenue. A channel manager can use an online tool to market your real estate by using a combination of direct and indirect methods to propagate your property.
Dynamic Pricing
Whatever the kind of hotel you operate, pricing review strategies must be an integral part of your growth strategy. Sales and revenue projections must be drawn so that you can shift your retailing according to market conditions, as demand can be extremely volatile. You should be able to respond to fast-moving fluctuations to meet changing consumer preferences accordingly. This is where dynamic pricing principles come into play. A common practice in the hotel industry is setting a price for a room or a service based on market demand, often involving a rise in rates as demand increases. Fundamentally, the cost frame of a hotel room is determined by the very straightforward supply and demand values.
Develop Strategic Partnerships
Growth plans are driven by strategic partnerships where businesses can work together towards achieving common success goals. This is one of the most powerful tools to improve sales in the hospitality industry. Partnerships help increase reach, provide better customer experience and reduce costs due to shared resources and expertise.
Invest in Direct Bookings
Cutaway commissions and allow your hotel to build better guest relationships through direct bookings, instantly boosting profits. This way, you can also provide personalized experiences and target your market efforts according to guest needs. Additionally, you foster brand loyalty as you gain complete control of your customers, pricing and policies.
Expand to New Markets
New markets only mean a wider customer base. When you shift to fresh demographics, you tend to diversify your revenue stream, thereby capturing the market share of regions that have limited or no competition. Besides, local businesses also get the opportunity to adapt to new and modern offerings while growing their offerings according to the market’s preferences.
Loyalty Programs
Hotel management is not just about looking after the property; it's about maximizing the value of customer returns. Float a loyalty program that will communicate their importance directly to them and will, in turn, increase direct bookings. The process reinforces relationships, helping guests return.
Selling Experiences
Showcasing what’s unique to you is extremely important, especially in a highly crowded hospitality space. Place your distinctive value proposition in front of the customer so that guests recall experiences and visit your property to gather them by transacting with you. Instead of offering a sales proposition, sell experiences that will make a difference. Train staff to meet guest needs promptly and in the most unique ways possible so that they feel special. Provide real-world evidence backing previous customer reviews to promote your property, invite guests, and boost revenue.
Transform your sales strategy with Zuper Hotels & Resorts
To summarize, your sales strategy is a comprehensive, long-term plan that includes all the practices and processes for your sales team, as well as any methodologies you might employ. We've highlighted a few strategies to help you create and execute an effective sales plan.
Connect with us at https://zuper.in/contactus.php to discover how Zuper can help you achieve your business goals and optimize your revenue process.
