How to grow hotel sales?
A pertinent hotel sales growth strategy is typically curated to increase the facility’s revenue and reservations. This could involve identifying target markets, setting sales goals, and developing a plan to meet those goals. Zuper is a premier Sales & marketing company in Mumbai that helps boost your property’s profitability depending on your hotel’s current situation, needs, and capacity to offer additional packages, upgrades, ads, and more alongside the art of selling rooms.
Leading Digital Marketing Services for Hotels
With people using the internet for practically everything, hotel bookings and information are also procured online by users. Therefore, the success of your hotel depends on your visibility – the better your digital marketing strategy – the better your online presence. According to research, about 75% of hotel reservations happen online. This means a guest’s journey begins when they first scour the internet for stay options at a particular destination. They use the obvious tool – the search engine. Subsequently, depending on a hotel’s ranking, the user lands on the hotel’s official website to gather more information about the establishment. This implies you must improve your hotel’s website to engage users and make reservations.
Here's where Zuper’s expertise as a sales and marketing company in Mumbai comes in. We play a mighty role in emblazing your online presence so that seekers can choose your hotel over others.
Strategies to increase hotel sales
Before you embark on creating a revenue management strategy for hotels, it is essential to identify the kind of audience you are trying to target so that you can provide them with the right products and services. You can also design incentives and loyalty programs around their persona.
Social media marketing
A great way to boost a hotel’s bottom lines is using social media, which can be extremely powerful. Platforms like Facebook, X, and Instagram can highlight amenities in the best way possible, making way for remarkable and exclusive deals. While not all platforms are created equal, it is best to evaluate the one best suited for the purpose. For instance, Instagram and Facebook are popularly known to host travel-related content.
Showcase attractive content on social media, giving importance to your hotel’s outstanding services and characteristics by uploading high-quality images and videos. You can also request visitors to engage with your brand by asking them to share their experiences at your hotel. Respond to comments promptly as you build relationships while providing good customer service.
Make offers, deals, and promotions available for followers, allowing them to book with you directly. They need not visit third-party sites to make the most of their reservations.
In today’s hyper-digital age, hiring influencers is a powerful way to get your message across to a pre-ordained audience. Identify the right video content creator who will propagate your hotel’s values, amenities, and positive aspects – sponsor content and let the audience get first-hand experience of how your property feels.
Selling Experiences
Showcasing what’s unique to you is extremely important, especially in a highly crowded hospitality space. Place your distinctive value proposition in front of the customer so that guests recall experiences and visit your property to gather them by transacting with you. Instead of offering a sales proposition, sell experiences that will make a difference. Train staff to meet guest needs promptly and in the most unique ways possible so that they feel special. Provide real-world evidence backing previous customer reviews to promote your property, invite guests, and boost revenue.
Maximizing online reach
Synchronise hotel reservations across various property management systems and online travel agencies to maximise stay and have a continuous stream of guests. When you connect your rooms to a wider audience, there are increased chances of visibility, and you tend to engage with more potential customers, thus augmenting hotel occupancy and, subsequently, revenue. A channel manager can use an online tool to market your real estate by using a combination of direct and indirect methods to propagate your property.
Dynamic Pricing
Whatever the kind of hotel you operate, pricing review strategies must be an integral part of your growth strategy. Sales and revenue projections must be drawn so that you can shift your retailing according to market conditions, as demand can be extremely volatile. You should be able to respond to fast-moving fluctuations to meet changing consumer preferences accordingly. This is where dynamic pricing principles come into play. A common practice in the hotel industry is setting a price for a room or a service based on market demand, often involving a rise in rates as demand increases. Fundamentally, the cost frame of a hotel room is determined by the very straightforward supply and demand values.
Mobile-Friendliness
According to general statistics, at least one in four bookings and nearly half the room reservations happen on the mobile phone. With the rampant usage of smart gadgets, it is imperative to have a website that is responsive to handheld devices, particularly phones. Consumer expectations are evolving fast, and displaying only a truncated version of your offerings is insufficient. A distinctive design and an engaging UI/UX are essential for a customized mobile experience that will make the user linger longer.